Portfolio Selection
The selection criteria for the wines we represent are critical to maintaining the quality level we have developed our reputation upon. A panel of avid wine consumers and wine industry experts (including the Longfellows Wine Export team) assess each wine for the following:
| Branding |
The brand story, packaging and marketing collateral. |
| Profile |
A profile of the brand, winemaker and region. |
| Balance |
The balance between price and quality. |
| Marketing Support |
Advertising and promotional allowances, and flexibility to suit the needs of individual markets. |